meet bella
ASPCA Pet Health Insurance needed a series of broadcast spots that maximized impressions. Tasked with only using stock footage, we crafted a story so impactful, the brand ended up investing in ad slots for multiple spots to run during the 2024 Puppy Bowl on XX on Superbowl Sunday, resulting in over 31.3 million national impressions.
Role: Creative Director
Agency: SomeOddPilot
Client: ASPCA Pet Health Insurance
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Creative Director: Kara Hamilton
Editor / Sound Designer: Ellie Hall
Integrated Producer: Alexandra Buhrow
Account Lead & Music Supervisor: Jessie Labelle
Colorist: Aliya Haq
Strategy & Copy: Patrick Collins, Landon Groves