darn it
Darn Tough came to us with a great product and a lifetime guarantee that covered almost everything, and wanted to boost brand awareness on their durable socks. So we brought to life a campaign and spot that made their brand name and quirky personality front and center with a series of “darn its”, focusing on the three most absurd scenarios that they previously did not cover under their warrantee. The success of the work led to the company changing their warrantee to actually cover the most absurd of sock catastrophes, including everything highlighted in our video.
Role: Director, Creative Director
Agency: SomeOddPilot
Client: Darn Tough Socks
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Director: Kara Hamilton
Creative Director: Kara Hamilton
Copywriter: Landon Groves
Editor / Sound Designer: Ellie Hall
Producer: Katey Meyer
Integrated Producer: Abigail Lipp
Account Manager: Ellen Evangelides
Strategist: Patrick Collins
Music Supervisor: Jessie LaBelle
Clients: Gabe Aceves, Dan Romanelli
1st AD: Alex Gilbert
DP: Taylor Russ
1st AC: Mike Chan
Gaffer: Cain Czopek
Key Grip: Nicholas Gomez
Sound: Henrique Campos
Photographer: Carson Brown
Photo Assist: Matt Mimiaga
Art Dept: Roma Oeh, Cristina Chavez, Karly Yegehiaian
HMU: Jihyun Kim
Talent: Micah Flamm, Mikaila Maei, Darlene Aniebonam, Zachary Staben
Voiceover Artist: Clint Morrison
Colorist: Ben Cerauli
Sound Mixer: Benjamin Kruse
Talent: Micah Flamm, Mikaila Maei, Darlene Aniebonam, Zachary
Dog Handler: Linda Anderson
Falcon Trainer: Kate Marden
Home Location, Owner: Linda Evangelides
Special Thanks: Johnny Palumbo, Lauren McLaughlin, and Dave Knoblauch
behind the scenes
Directing very well-trained falcons and dogs, leaf blowing socks off clotheslines, and trying to destroy nearly indestructible socks…all in a day’s work!
