footjoy 100 year video
Footjoy tasked us with creating an 100 year video that properly celebrated their 100 year legacy as an iconic brand in the game of golf. We brought this multifaceted story to life by collaging together pivotal golf moments that Footjoy was present for throughout history.
Role: Creative Director, Director
Agency: SomeOddPilot
Client: Footjoy
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Creative Director: Kara Hamilton
Editor: Ellie Hall
Sound Design: Ellie Hall
Animation: Myra Rivera
Integrated Producer: Leila Sherbini
Account Lead: Ellen Evangelides
Music Supervision: Jessie Labelle
Design Lead: Sabrina Siegel
Strategy & Copy: Landon Groves & Patrick Collins
footjoy step forward campaigns
Video and social posts that explored themes of personal progress and showcasing a new crop of diverse, inspiring talent.
Role: Creative Director
Agency: SomeOddPilot
Client: Footjoy
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Creative Director: Kara Hamilton
Editor: Ellie Hall
Sound Design: Ellie Hall
Animation: Myra Rivera
Integrated Producer: Leila Sherbini
Account Lead: Ellen Evangelides
Music Supervision: Jessie Labelle
Design Lead: Sabrina Siegel
Strategy & Copy: Landon Groves & Patrick Collins
footjoy women’s brand platform
Women have historically been neglected in the golf community. Footjoy made a push to invest understanding and support in this space, and tasked us to help them reposition the brand to give women golfers the attention they’ve earned. Creative direction needed to feel authentic; we reached out to real athletes, we listened to all the insider moments that keep them coming back to the game, and we brought to life a larger design direction and content that had heart, because at the end of the day, the tee is ours.
Role: Creative Director
Agency: SomeOddPilot
Client: Footjoy
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Creative Director: Kara Hamilton
DP: Jeremy Freedberg
Editor: Jeremy Freedberg
Producer: Lindsey Von Thron
Line Producer: Madison Ginsberg
1st AD: Leila Sheribini
Account Lead: Rachel Williams
Colorist: Connor Weitz
Music Supervision: Jessie Labelle
Photography: Zoe Rain
Designers: Sophie Frances
Strategy & Copy: Patrick Collins, Annika Weilander, KK Apple
Talent: Tatianna Clark, Shasta Averyhardt, Sandy Angulo, Alexis Belton