taste love
Freshie asked us to launch their brand into the world — establishing a recognizable personality to drive brand awareness and sales. “Taste Love” campaign tapped into a unique flavor and feeling that’s fresh, punchy, and playful.
Taste organic. taste fresh. taste summer. taste love.
Role: Creative Director, Director
Agency: SomeOddPilot
Client: Freshie Tequila
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Creative Director: Kara Hamilton
DP: Taylor Russ
Editor: Aliya Haq
Production + Wardrobe: Katey Meyer, Abigail Lipp
Account Lead: Ellen Evangelides
Colorist: Taylor Russ
Music Supervision: Jessie Labelle
Photography: Carson Davis Brown
Designer + Art Dept: Sophie Frances
Strategy & Copy: Patrick Collins, Landon Groves
Talent: Trenae Bynum, Kawan Prather, Andjelina Belcastro, Dominic Colangelo
anthem video
Inspired by the vibrant color palette and energy behind the brand, we created a joyful story that follows our characters’ spontaneous adventures together over the course of one glorious day.
lifestyle photography
bringing energy, freshness, flavor cues, colors, and most of all fun into the tequila seltzer brand.