Be a Bonehead

In a world full of over-processed health foods, consumers are on the hunt more than ever for something simple and real. To find it, we took a cheeky look backwards…alllll the way back to a time when every ingredient was organic, every sip was pure, and it was a beautiful thing to Be a Bonehead.

Right from the start I felt compelled to tell the story of bone broth through fancified prehistoric people. Inspired by equal parts museum dioramas and campy Star Trek planetary sets, I wanted the environment to feel like our boneheads were living in a giant stew — full of warm colors, steam, and bones. Custom painted costume pieces, hand-painted cave art, and lots of sassy taxidermy all ramped up the fun and theatrical flair.

Role: Director, Creative Director

Agency: Someoddpilot

Client: Kettle & Fire