Attack of the 50ft Lexa

Where the world cannot contain her, Lexa Gates becomes a larger-than-life presence - unapologetic and self-assured. Inspired by classic retro sci-fi cinema, the concept reimagines Attack of the 50 Ft. Woman through a modern lens, using scale as a visual metaphor for how Lexa and Jordan brand transcend boundaries and expectations.

Role: Director

Agency: JD Sports

Client: JD Sports x Jordan

  • Starring: Lexa Gates

    Director: Kara Hamilton

    Sr. Brand Creative Director: Jeremie Dunning

    Brand Creative Director: Ryan Kohn

    Designer/Creative Lead: Kaitlyn O’GradyEditor/VFX

    Supervisor/Colorist: Matthew Mooney

    Art Directors: Kara Hamilton, Kevin Smola & Blaine Donnelson

    Copywriter: Connor Brady

    Title Artwork: Tyler Cummings

    Director of Brand: Brandon Edler

    Talent Partnerships: Drake Green

    VFX Team: Rowdy.co

    VFX Producer: Mike Negri

    Production: Shine & Polish

    EP/Producer: Rich Minkoff

    EP/Producer: Clarissa Driban

    PM/Producer: Sabrina Keyz

    DP: Mario Contini

    1st AC: Seth Peschansky2nd AC: Ted Buerkle

    Photographer: Thomas Northcut

    Photo Assist/DIT: Theo Jemison

    BTS Capture: Chrxx

    DP for NYC Plates: Marco Marino

    Gaffer: James Swartz

    BBE: Romel Espejo

    Swing: Jacobus Marcus

    Key Grip: Jay Lopez

    BBG: Colin McDonald

    Hair: Clayton Hawkins

    Makeup: Loftjet

    Stylist: Lisa Li

    Production Assist: Alex ‘AT’ Toval

    Production Assist: Rene Peraza

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