the ultimate treasure hunt
Savers needed a brand refresh that dialed up their personality and that could thrive across their multitude of chains across the globe. We shed light on the joy that’s unique to the thrifting experience, balancing fun with sustainability.
Role: Creative Director
Agency: SomeOddPilot
Client: Savers Thrift
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Creative Directors: Kara Hamilton & Anton Jeludkov
DP: Taylor Russ
Video Director and Editor: Aliya Haq
Production + Wardrobe: Katey Meyer, Abigail Lipp
Account Lead: Ellen Evangelides
Wardrobe Stylist: Cassadee Chase
Colorist: Robert Morrow
Music Supervision: Jessie Labelle
Photography: Carson Davis Brown
Design Leads: Nick Butcher and Sabrina Siegel
Photo Asst: Taylor Galloway
DIT: Hannah Dunsirn
1st AC: Ariel Pomerantz
Gaffer: Chris Walters
Swing: Jonathan Lee
Key Grip: JQ Da Silva
Wardrobe Asst: Mik Sensley
HMU Lead: Barbie Lamelza
HMU Asst: Morgan McVay
Prop Stylist: Francesca Gabrielle
Prop Asst: Amy Chinelli
PAs: Brittan Jackson and Sadie Spazzano
Strategy & Copy: Patrick Collins, Landon Groves
Talent: Arthur Fabbro, Vallerie Kobata, Julia Perez, Agbam Gorrity, Alyssa Angelle, Dani Bennett
anthem video
Inspired by the never ending cycle of thrift that ties a multitude of different personalities together, we followed our main characters through the store as they each discover their perfect find. Elements of gamification liken thrifting to an ultimate gaming experience. Cutdown featured in Times Square when Savers went public.
store photography
Curated spontaneity. Flash lighting to give a mish mash of objects an editorial, contemporary feel.
lifestyle photography
A fresh take on thrift. Dynamic angles that highlight the personality and the fun new find.
design system
It’s modern thrift. It’s the ultimate treasure hunt. It’s the never ending journey. We brought energy through minimalism and graphic elements that reinforce the experience.