whyy not

When SKYY launched in the early 90s, the brand's boldness made a splash in the spirits industry—disrupting culture with its vibrant, provocative communications. Our campaign took SKYY back to its 90s roots by provoking consumers to showcase their bold attitude and unique creativity at social celebrations through the use of bold colors, visceral imagery, and a liberating energy that made the brand so strong in the 90s....because Whyy Not? 

Role: Creative Director

Agency: SomeOddPilot

Client: SKYY Vodka