whyy not
When SKYY launched in the early 90s, the brand's boldness made a splash in the spirits industry—disrupting culture with its vibrant, provocative communications. Our campaign took SKYY back to its 90s roots by provoking consumers to showcase their bold attitude and unique creativity at social celebrations through the use of bold colors, visceral imagery, and a liberating energy that made the brand so strong in the 90s....because Whyy Not?
Role: Creative Director
Agency: SomeOddPilot
Client: SKYY Vodka
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Creative Director: Kara Hamilton
Senior Designer: Sabrina Siegel
Copywriter: Landon Groves, Patrick Collins
Strategist: Patrick Collins
Integrated Producer: Abigail Lipp
Account Manager: Ellen Evangelides
Photographer: Sam K Fare
Photo Assist: Vince DeSantiago
Grip Gaff: Chris Bain
Prop Stylist: Dom Cordilla
Wardrobe Stylist: Abigail Lipp
HMU: Gina Barrington
Talent: Ashley Otis, Jose Rodriguez, Aurorae Parker, Britain Welch
Client: Kyle Reinneck
