carry yourself higher

Travelpro is a premium luggage company widely known for being the bag of choice for flight crews at over 90 airlines worldwide. As the company expanded into everyday backpacks for urban commuters, we launched a multi-channel campaign that honored the brand’s aviation roots while targeting the young, rising professional who wants to be taken more seriously. Shot in the SOP studio with a several extremely bright projectors.

Role: Director, Creative Director

Agency: SomeOddPilot

Client: Travelpro

altitude collection video

Inspired by camera obscura imagery, the creative direction placed our character in a surreal, vibrant interpretation of kinetic commuter scenes.


behind the scenes

Bright lights, vibrant colors, several projectors in our in-house production studio.